Reporting
Build custom reports over your CloudX auction data, by inventory or by bidder.
The Reporting page builds custom reports over your own auction data. Pick your metrics and dimensions, group by hour or day, and chart or pivot the result.
Choose a funnel
The report heading above the date controls names the funnel you are viewing. When more than one is available to your account, open the heading to switch.
| Funnel | Base event | Question it answers |
|---|---|---|
| Auction Funnel | Ad request | How is my inventory monetized? |
| Bidder Funnel | Bid request — one bidder, one auction round | How does each bidder perform in my auctions? |
Both describe the same auctions. Auction Funnel keeps one row per ad request, so a bidder only appears once it has won. Bidder Funnel splits each auction by the bidders it called, which is what makes a bidder’s full path readable: called → responded → eligible → won → rendered.
Bidder Funnel metrics
These are selected by default:
| Metric | Definition |
|---|---|
| Bid Requests | Bid requests sent to the bidder — one per bidder per auction round. |
| Bid Responses | Bid requests the bidder answered with a bid. |
| Bid Rate | Bid Responses / Bid Requests. |
| Clear Rate | Impressions / Bid Responses. |
| eCPM | Revenue / Impressions × 1000. |
| Avg Bid CPM | Average CPM across the bidder’s bids, including bids that lost. |
| Impressions | Rendered impressions won by the bidder. |
| Revenue | Estimated revenue from those impressions. |
| Avg Effective Floor | Average price floor applied to the bidder’s bid requests. |
The metric picker adds Win Rate (winning bids / bid responses), Timeout Rate and Error Rate (both out of bid requests), the render path — Loads, Load Rate (loads / winning bids), Render Rate (impressions / loads), Load Errors and Load Error Rate — and user reach: Bid Users, Monetized Users, and User Monetization Rate.
Dimensions
App, Bidder, Ad Format, Device OS, Country, Data Source, and Priority are available by default. SDK Version, App Bundle, App ID, Ad Unit Name, Ad Unit ID, Round Number, Bid Outcome, SDK Error, and SDK Error Category can be added from the dimension picker.
Read the rates correctly
Each stage measures against a different denominator, and reading one against the wrong denominator is the most common way to misjudge a bidder.
- Bid Rate is out of bid requests, but Win Rate and Clear Rate are out of bid responses. A bidder that rarely answers can still show a high win rate, because it wins most of the few auctions it bids in. Check Bid Requests and Bid Rate before concluding a bidder is underperforming.
- Bidder Funnel totals are not comparable to Auction Funnel totals. One ad request sends a bid request to every eligible bidder, in every round the auction runs.
- Rate metrics are not meaningful when grouped by SDK Error or SDK Error Category. Both describe what happened after a bid won, so bid requests, responses, and wins all fall under None.
- Bid Users and User Monetization Rate rely on bid-level device data collected from around June 8, 2026. Earlier ranges undercount both.
- Data Source separates Billable Data from Test Data. Filter to billable data when comparing against revenue elsewhere in the Dashboard.