Total Revenue
Compare your mediation platforms.
The Total Revenue dashboard displays your aggregate monetization performance across a number of mediation platforms, including CloudX. Use it to plan your rollout, optimize your CloudX configuration, or project future trends.
AdMob revenue counted once
Google demand served through CloudX’s AdMob estimated bidder is recorded by CloudX, and your own AdMob reporting includes the same impressions. So that this revenue is not counted twice, the dashboard removes it from the matching AdMob row, per mapped AdMob ad unit and day. The amount removed is what CloudX recorded for those impressions. The revenue counts once, under CloudX, and the AdMob row shows only Google traffic that did not go through CloudX. When CloudX recorded more than AdMob for an ad unit and day, that row nets to zero rather than negative.
Automatic pricing is unaffected: it still reads your full AdMob reporting.
Add a mediation platform
To add a mediation platform data source or view the set of supported sources, visit your Data Sources settings.
| Mediation platform | Requirements |
|---|---|
| LevelPlay | Requires a Unity LevelPlay API secret key and refresh token. |
| AppLovin | Requires an AppLovin API key. |
| Google Ad Manager | Starts an interactive OAuth login flow with a Google account that has access to your Ad Manager network. |
| AdMob | Starts an interactive OAuth login flow. Your Google Workspace must already correspond to an AdMob account. |
| TopOn | Requires a TopOn API key. |
When you connect a data source, CloudX starts syncing historical network performance data in the background. When that historical sync completes, data from the added mediation platform will automatically be included in the Total Revenue dashboard.