Line items
Use line items to set price floors, choose bidders, and target specific audiences.
Create a line item
- Navigate to Line Items and click + Add line item
- Configure the general settings
- Add targeting criteria
- Configure advanced settings (optional)
- Click Save
General settings
| CloudX property | Description |
|---|---|
| Priority | Controls the order in which line items are called. Priority ranges from 1 to 12, where 1 is the highest priority (default: 8). |
| Price floor | The minimum CPM (cost per thousand impressions) required for a bid to win. Bids below this floor are rejected. |
| Target | Choose the target type: a single Ad unit, or an Ad unit group (the line item then targets every ad unit in the group). |
| Bidders | Choose which demand sources compete in this line item. Select one or more bidders from your configured networks. |
| Status | Draft - line item is saved but not serving ads. Use this while configuring. A draft can move to Active, but a line item never returns to Draft once activated. Active - line item is live and serving ads. Paused - line item is temporarily stopped. Active and Paused can be switched freely. |
Targeting lets you control which users see ads from this line item.
For example, target users in specific countries. Choose Include to show ads only in selected countries, or Exclude to block ads in selected countries.
Blocked domains/categories list
You can block specific domains or ad categories by selecting a list from the dropdown. You can also create and edit lists by navigating to Settings → List Management.