# report/demand-comparison field reference
> Field and value reference for GET /report/demand-comparison.
<!-- source: /en/api-reference/reporting/reportdemand-comparison -->

## Demand Comparison summary reference

This endpoint rolls up the full requested calendar-date window by demand source. It does not expose day, country, platform, mediator, or raw partner-report rows. CloudX-recognized values are CloudX reporting facts. Partner values come from the selected partner report.

`start_time` and `end_time` are required Unix seconds. CloudX converts each timestamp to a calendar date in `timezone`, which is an IANA time zone and defaults to `UTC`. The converted window is inclusive. The start date must be on or after 2020-01-01, and the end date must not precede it. Select any length of completed calendar-date window within available history. At or after 12:00 UTC, yesterday is the most recent complete date; before 12:00 UTC, it is the day before yesterday. Timezone conversion selects dates; it does not rebucket partner facts. Requested dates may have no CloudX or partner data.

`demand_source` is optional. Omit it to include every supported source, or repeat it for up to five unique values. The complete enum is `digitalturbine`, `inmobi`, `liftoff`, `meta`, and `moloco`. `provider_business_id`, `provider_property_id`, and `cloudx_ad_unit_id` are optional comma-separated filters. They accept live provider or CloudX identifiers, not closed enums. Provider IDs identify the partner account or property. CloudX IDs identify CloudX ad units.

The response contains `rows` and `row_count`. `row_count` is the number of returned source rows. Each supported source appears at most once.

Every row has these CloudX metrics:

| Field                | Meaning                                                                         |
| -------------------- | ------------------------------------------------------------------------------- |
| `cloudx_revenue`     | CloudX-recognized revenue.                                                      |
| `cloudx_ecpm`        | `cloudx_revenue * 1000 / cloudx_impressions`, or `0` when impressions are zero. |
| `cloudx_impressions` | CloudX impression count.                                                        |

The following partner and delta fields are numbers only when the partner data is available for the row. An absent field means unavailable. It does not mean zero. A `comparable` status confirms mapped report-date coverage, not that every metric is present. Providers can suppress revenue for low-volume slices.

| Field                      | Meaning                                                                                                          |
| -------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| `partner_revenue`          | Partner-reported revenue.                                                                                        |
| `revenue_delta`            | `cloudx_revenue - partner_revenue`.                                                                              |
| `revenue_delta_percent`    | Revenue delta as a percentage of partner revenue. It is absent when partner revenue is below `0.005`.            |
| `partner_ecpm`             | `partner_revenue * 1000 / partner_impressions`, or `0` when impressions are zero. Requires both partner metrics. |
| `ecpm_delta`               | `cloudx_ecpm - partner_ecpm`.                                                                                    |
| `ecpm_delta_percent`       | eCPM delta as a percentage of partner eCPM. It is absent when partner eCPM is below `0.005`.                     |
| `partner_impressions`      | Partner-reported impression count.                                                                               |
| `impression_delta`         | `cloudx_impressions - partner_impressions`.                                                                      |
| `impression_delta_percent` | Impression delta as a percentage of partner impressions. It is absent when partner impressions are below `1`.    |

| Field                        | Meaning                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `demand_source`              | One supported demand-source enum value.                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
| `status`                     | `comparable`, `not_connected`, `no_partner_data`, `unmapped_partner_data`, or `stale_partner_data`. `comparable` has mapped partner report dates covering the requested window. `not_connected` has no active partner connection. `no_partner_data` has no mapped partner report and no nonzero unmapped partner revenue or impressions. `unmapped_partner_data` has nonzero unmapped partner revenue or impressions but no mapped partner report. `stale_partner_data` does not cover the full requested window. |
| `matched_ad_units`           | Distinct mapped partner ad-unit IDs with positive impressions on both the CloudX and partner sides.                                                                                                                                                                                                                                                                                                                                                                                                               |
| `cloudx_ad_units`            | Distinct mapped partner ad-unit IDs with positive CloudX impressions. This is not a count of all configured CloudX ad units.                                                                                                                                                                                                                                                                                                                                                                                      |
| `has_mapping_gaps`           | `true` when missing or ambiguous mapping affects revenue or impressions.                                                                                                                                                                                                                                                                                                                                                                                                                                          |
| `partner_latest_report_date` | Latest mapped partner report date, `YYYY-MM-DD`, when available.                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| `partner_report_days`        | Number of distinct mapped partner report dates in the requested window.                                                                                                                                                                                                                                                                                                                                                                                                                                           |

### JSON example

```json
{
  "rows": [
    {
      "cloudx_revenue": 14.25,
      "partner_revenue": 13.9,
      "revenue_delta": 0.35,
      "revenue_delta_percent": 2.5179856115107913,
      "cloudx_ecpm": 11.875,
      "partner_ecpm": 11.583333333333334,
      "ecpm_delta": 0.2916666666666661,
      "ecpm_delta_percent": 2.5179856115107864,
      "cloudx_impressions": 1200,
      "partner_impressions": 1200,
      "impression_delta": 0,
      "impression_delta_percent": 0,
      "demand_source": "meta",
      "status": "comparable",
      "matched_ad_units": 2,
      "cloudx_ad_units": 2,
      "has_mapping_gaps": false,
      "partner_latest_report_date": "2026-04-01",
      "partner_report_days": 1
    }
  ],
  "row_count": 1
}
```
